The Jeffree Star Store: Makeup & Meat

The Jeffree Star Store is one of the most unique retail destinations in Casper, combining high-end cosmetics with Wyoming ranch culture in a way that’s hard to find anywhere else. Created by beauty entrepreneur and internet personality Jeffree Star, the store features products from Jeffree Star Cosmetics alongside items from Star Yak Ranch, blending luxury makeup, skincare, apparel, accessories, and locally sourced yak meat under one roof. Located in downtown Casper, the shop has become both a beauty destination and a tourist curiosity for visitors passing through Wyoming.

What makes the store stand out is its unexpected mix of glam and western lifestyle. Rather than functioning like a traditional cosmetics shop, it feels more like an experience-driven flagship store where fans, beauty enthusiasts, and curious travelers can explore exclusive products and themed merchandise in a highly branded setting. It’s especially popular among visitors wanting a unique stop in Casper that combines influencer culture, beauty retail, and Wyoming ranch identity all in one place.